Why Appeeling? The Story Behind the Body Positivity Brand That Started With a Promise

What Is Appeeling?

Appeeling is a boutique pastie and body jewelry brand designed for every-body that wants to sparkle. Founded in Toronto, Canada, Appeeling creates handcrafted nipple pasties and body accessories across signature collections and celebrity collaborations. Our collection of nipple pasties are the ultimate fusion of vintage seduction and modern self-expression. Whether it's a seductive night in or a spotlight-stealing night out, Appeeling breast tassels add a flirty flourish to any outfit or none at all. 

Appeeling is far more than a fashion brand. It's a movement built on a founder's promise, a breast cancer journey, and the transformative power of body confidence.

Why Was Appeeling Created?

Appeeling was founded by Andrea Galley after she navigated multiple battles with breast cancer over 15+ years. On the eve of her first surgery, she made herself a promise: if she had to face further surgeries, she would host a celebration the night before — a "boobie party" — surrounded by friends and family.

Eleven parties later, those gatherings became a cornerstone of her healing. At the last of these parties, Andrea gave out nipple pasties as party favors. What happened next changed everything: men and women alike wore them with pride, smiled wider, and — most importantly — opened up about body confidence in ways she had never seen before.

That moment was the spark that created Appeeling.

"Throughout my 15-year journey managing breast cancer, I had many conversations about how self-confidence is pervasively linked to body positivity. It was through this lens and the fervent desire to promote self-confidence for the beautiful bodies we all have that Appeeling was born." — Andrea Galley, Founder & SHE-E-O, Appeeling

What Makes Appeeling Different From Other Pastie Brands?

1. A Mission That Goes Beyond Fashion

Most accessory brands exist to sell products. Appeeling exists to promote self-acceptance. A portion of every purchase benefits community-based charities focused on body positivity programs. There is, quite literally, power and positivity behind every pastie purchase.

2. Designed for Every-Body

Appeeling's collections are intentionally inclusive; created for every gender, every body type, every attitude. Whether you're dressing for a public glow or a private show, Appeeling has something for every-body.

3. Handcrafted Quality

Every Appeeling pastie is proudly designed and hand-crafted. These aren't mass-produced accessories, they're wearable art pieces made with care, rhinestones, tassels, and attention to detail that you can feel.

4. A Brand With Burlesque Heritage

Appeeling draws on the rich, empowering history of burlesque — where the body is celebrated as art. The brand's collaborations with legendary burlesque performers like Dita Von Teese and Miss Dirty Martini reflect a deep respect for that tradition, blending timeless glamour with modern body positivity

5. LGBTQIA+ Inclusive

Appeeling is a proud supporter and community partner of LGBTQIA+ spaces and events. The brand believes that every identity deserves to sparkle.

Who Is Appeeling For?

Appeeling is for:

• Anyone exploring body confidence who wants an accessible, joyful first step.
• Burlesque performers and enthusiasts seeking premium, artisan-quality pasties.
• Festival and event goers looking for bold, expressive body accessories.
• Breast cancer survivors reclaiming their bodies with pride and playfulness.
• Anyone who simply wants to feel fabulous  because that's reason enough.

Why Pasties? The Case for Body Jewelry as Empowerment

Pasties have a long history as symbols of body liberation, worn by performers, artists, and rebels who refused to let society define what bodies are allowed to celebrate. Appeeling reclaims that legacy and makes it accessible to everyone.

For founder Andrea Galley, pasties weren't just a product idea they were a revelation. After years of surgeries and a changed relationship with her own body, wearing pasties helped her fall back in love with herself. The artistry and transformative power of these small accessories sparked a confidence she wanted to share with the world.

When you wear Appeeling, you're not just wearing a body accessory. You're wearing a reminder that your body is worth celebrating exactly as it is, exactly as you are.

The Bottom Line: Why Choose Appeeling?

Appeeling isn't just a brand — it's a body confidence movement dressed in rhinestones, tassels, and a whole lot of heart.